Featuring free lawn signs, a sticker design contest, plus an e-bike and e-scooter safety session led by York Regional Police
Township of King, Ont. (Aug. 26, 2025) — King Township is putting the brakes on unsafe driving during its Safe Streets Start Here traffic safety campaign, running throughout September to align with the start of the school year when there is an increased need for safety on busier roads and sidewalks. The annual initiative supports Complete Communities, a priority area of King Township’s Corporate Strategic Plan, with the objective to enrich community well-being and make King the ideal place to live, work and play.
Information on community safety concerns such as pedestrian awareness, bike safety, impaired and distracted driving, and curbing speeding can be found on the Township’s website at king.ca/SafeStreets. There are also many ways for the community to actively participate in the campaign to help spread key messages around road safety awareness, including:
Lawn signs
Pick-up a free Safe Streets Start Here lawn sign to install on your property throughout September, which will serve as a visual reminder to drive, walk and bike safely through local neighbourhoods. Signs are available at the King Township Municipal Centre, all three library branches in King City, Nobleton and Schomberg and the Trisan Centre in Schomberg, while quantities last.
Sticker design contest: September 2 to 12
Children and youth up to 15 years old are invited to enter a Safe Streets Start Here sticker design contest. Designs will be judged on creativity, originality and how well they represent the general topic of street safety.
Age categories include:
- Five and under
- Six to 11 years old
- 12 to 15 years old
To enter the sticker design contest, download the sticker design template at king.ca/SafeStreets. Email your completed entrance sheet in pdf or picture format to communications@king.ca by 11:59 p.m. on Friday, Sept. 12. Please include contact information (first name, last name and address) in the email.
A panel of judges from the Township will select the top finalists from each age category. The three finalists’ designs will be posted on King Township’s Instagram channel for community voting—one winner in each age category. Winners will receive a King Township prize pack, a limited print run of their sticker design, and the artistic satisfaction of seeing their design used in the 2026 Safe Streets Start Here campaign. Finalists will be announced on social media the week of September 22. Full contest rules are available online.
e-Bike and e-Scooter Safety Session with YRP: Saturday, Sept. 20 at Zancor Centre
Every year 50,000 children are seriously injured in bike-related incidents and 50 per cent of vehicle collisions with pedestrians or cyclists are caused by drivers failing to yield. With the rise in usage of motorized bicycles and scooters, it’s important that motorists and cyclists share the road, obey all laws and ensure they are equipped with the right safety equipment. Offences are subject to fines.
Drop by Zancor Centre in King City on Saturday, Sept. 20 between the hours of 8:30 a.m. to 2 p.m. to learn from York Regional Police about the proper use of e-bikes and e-scooters, including age requirements and helmet safety.
Social media
Throughout September, follow @kingtownship on Facebook and Instagram and tag us on your own road safety awareness posts using the hashtag #SafeStreets for a chance to be featured on our feed.
Community Safety Camera Program
Also part of its ongoing commitment to road safety—especially in areas where children are out and about—is the launch of King Township’s Community Safety Camera Program using Automated Speed Enforcement (ASE) technology. ASE cameras have been installed in two high-risk areas: Western Avenue and Elmwood Avenue, near St. Patrick Catholic Elementary School in Schomberg and 19th Sideroad and Dufferin Street, near the Thornton Bales Conservation Area. The program is now active and a grace period up until the start of school on September 2 is in place before ticketing starts. Drivers caught speeding before then will receive a warning letter only. After that, fines will apply. ASE is a proven safety tool which has shown significant reductions in speeding and collisions. For more information, visit king.ca/ASE.
Quote
Mayor Steve Pellegrini
“King’s annual traffic safety campaign is a reminder that keeping the Township’s roads safe, especially as our children return to school, is a community effort. I encourage everyone to slow down and practice safe driving, walking and biking as families return to routine in September. You can also help raise awareness about road safety by installing a Safe Streets Start Here lawn sign on your property, encouraging your children to enter the sticker design contest or attend a session on bike and scooter safety, led by our partners at York Regional Police.”
To receive updates on King Township news, follow the official corporate social media channels on X and Facebook and Instagram, subscribe to the King eNewsletter or visit king.ca.
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Media Contact
Township of King
Andrea Gyarmati, Manager of Communications & Public Engagement
Township of King | Phone: 905-833-5321 | Email: media@king.ca